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Ethical brand ratings and accreditation since 2001

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The Tofoo Co.

How ethical is The Tofoo Co.?

The Tofoo Co. is a food brand which has a good score on The Good Shopping Guide’s Ethical Vegan & Vegetarian Foods Ratings Table.

With an above-benchmark GSG score, The Tofoo Co. can be considered an ethical brand. The Tofoo Co. hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Vegan & Vegetarian Foods sector to follow The Tofoo Co.’s example and adopt more ethical policies and practices.

What does The Tofoo Co. do?

The Tofoo Co. is a plant-based brand based around tofu, which it makes to a traditional Japanese recipe using only three ingredients. The brand was created by husband and wife David and Lydia when they identified a gap in the market for foods based on tofu. Its first products were launched in 2016 and the range now includes a variety of flavours and styles.

In which areas does The Tofoo Co. perform well?

The Tofoo Co. performs well for its Environmental Report as its Sustainability page includes details about the brand’s organic ethos and environmental measures. It also gets a top score for Organic and GM as it is Soil Association certified and has a non-GMO statement on its site, and Vegetarian as it is certified by The Vegan Society.

We found no criticisms of The Tofoo Co. relating to; Nuclear, Fossil Fuels, Animal Welfare, Political Donations or Armaments, therefore the brand scores well for these criteria. Find out more about how we rate.

What can The Tofoo Co. do to improve its score?

The above benchmark score that The Tofoo Co. is awarded on The Good Shopping Guide’s Ethical Vegan & Vegetarian Foods Ratings Table is the result of an evaluation of multiple ethical criteria. As The Tofoo Co. already receives a top score in the  Ethical Vegan & Vegetarian Foods sector, we encourage it to get in touch and apply for Ethical Accreditation, after which it will be offered the use of The Good Shopping Guide Ethical Mark.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating