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Ethical brand ratings and accreditation since 2001

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How ethical is THIS?

THIS is a plant-based food brand which has a below-benchmark score on The Good Shopping Guide’s Ethical Vegan & Vegetarian Foods Ratings Table. Although THIS has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in THIS if it applied for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement.

Find out more about the ethical issues facing the Ethical Vegan & Vegetarian Foods sector.

What does THIS do?

THIS is a brand of plant-based protein foods based on soy bean and pea protein. The brand was created to combat the high levels of Co2 produced by traditional meat farming.

In which areas does THIS perform poorly?

THIS was marked down under our criteria for Organic and Vegetarian due to a lack of certification. It is given a middle rating for its Environmental Report as its ‘Why THIS?’ page does not address a wide range of issues, and for GM as it is unclear whether its non-GMO statement applies to all ingredients rather than just palm oil.

Find out more about how we rate by exploring our ethical criteria.

Past Criticisms of THIS’ record

We did not find any past criticisms of THIS.


In which areas does THIS score well for its ethics?

We found no public record criticisms of THIS relating to; Nuclear, Fossil Fuels, Animal Welfare, Political Donations or Armaments, therefore the brand scores well for these criteria. Find out more about how we rate.

How can THIS improve its ethical rating?

The below-benchmark score that THIS is awarded with on The Good Shopping Guide’s  Ethical Vegan & Vegetarian Foods Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, THIS has some issues to resolve, including its unclear stance on GMOs. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give THIS some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating