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Ethical brand ratings and accreditation since 2001

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Tiffany & Co.

Is Tiffany & Co. an ethical and sustainable jewellery brand?

Easily recognised by its popular blue packaging, Tiffany & Co. is a luxury jewellery brand.

Despite its popularity, however, Tiffany & Co. has a below-benchmark score on The Good Shopping Guide’s Jewellery Ethical Ratings Table and is not yet classed as an ethical brand.

Even though it does not yet meet the minimum ethical benchmark in The Good Shopping Guide’s Ethical Jewellery sector, we still suggest that Tiffany & Co. applies for Ethical Accreditation. When we have received its application, Tiffany & Co. will receive some advice on how to work on its low score.

Are you interested in finding out how other popular brands rate against Tiffany & Co. within the Ethical Jewellery sector? Have a look at the Jewellery Ethical Ratings Table.  From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled in order to meet our minimum ethical benchmark.

All brands are encouraged by The Good Shopping Guide to follow in the footsteps of our top-rated brands and adopt more ethical and sustainable practices.

Does Tiffany & Co. have a Code of Conduct?

Tiffany & Co. has a robust Code of Conduct. The document discusses child labour, working hours and fair treatment and as a result, receives a top score in our Code of Conduct category.

Are Tiffany & Co.’s diamonds responsibly sourced?

Tiffany & Co. lists the countries that it sources its diamonds from, one of which is Sierra Leone. Sierra Leone is a country well-known for its blood diamond issues.

Because of this, Tiffany & Co. receives a bottom rating in The Good Shopping Guide’s Responsible Diamonds category.

What can Tiffany & Co. do to improve its score? 

The below benchmark score that Tiffany & Co. has on The Good Shopping Guide’s Jewellery Ethical Ratings Table is the result of an evaluation of multiple ethical criteria.

Even though Tiffany & Co. does not currently meet the minimum ethical benchmark in the Ethical Jewellery sector, The Good Shopping Guide still encourages it to get in touch with us apply for Ethical Accreditation. When we have received Tiffany & Co.’s application, we will offer it some advice on how to become a more ethical and sustainable brand.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Fairtrade


  • Responsible Diamonds



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating