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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick


How ethical is Urtekram?

Urtekram is a brand of toiletries which has a good score on The Good Shopping Guide’s Ethical Soap & Shower Gel Ratings Table.

With a high GSG score, Urtekram can be considered an ethical brand. Urtekram hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Soap & Shower Gel sector to follow Urtekram’s example and adopt more ethical policies and practices.

What does Urtekram do?

Urtekram was founded in Copenhagen in 1972, starting in a small shop and growing to be worldwide. Its products are still made in Jutland, Denmark and include organic foods, care products, and those for people with allergies to lactose and gluten.

In which areas does Urtekram perform well?

Urtekram performs well for its Environmental Report which contains lots of information for a small company, on topics including carbon emissions and packaging. The brand also gets a top score for our GM and Organic criteria due to being 100% certified by ECOCERT. Urtekram is also certified by The Vegan Society and has a robust policy regarding Animal Welfare so scores well for these areas.

We found no criticisms relating to; Nuclear Power, Fossil Fuels, Political Donations, Armaments or Irresponsible Marketing, therefore Urtekram scores well for these criteria. On top of this, Urtekram has been awarded a top rating in our Ethical Innovator criterion due to its clear ethos. Find out more about our ethical criteria.

What can Urtekram do to improve its score?

The above benchmark score that Urtekram is awarded on The Good Shopping Guide’s Ethical Soap & Shower Gel Ratings Table is the result of an evaluation of multiple ethical criteria.

As Urtekram already receives a top score in the Ethical Soap & Shower Gel sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Urtekram will be offered the use of The Good Shopping Guide ethical mark.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating