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Ethical brand ratings and accreditation since 2001

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How ethical is Vimto?

Vimto is a soft drinks brand which has a below-benchmark score on The Good Shopping Guide’s Ethical Soft Drinks Ratings Table. Although Vimto has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in Vimto if it applied for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement. Find out more about the ethical issues facing the Soft Drinks sector.

What does Vimto do?

Vimto was first sold in Lancashire, UK, as a health tonic in its cordial form. Vimto is flavoured with grape, raspberry and blackcurrant juice with herbs and spices and was invented in 1908.

In which areas does Vimto perform poorly?

Vimto was marked down under our criteria for Organic and Vegetarian due to a lack of certification for either category. Find out more about how we rate by exploring our ethical criteria.


Past Criticisms of Vimto’s record

Vimto’s parent company, Nichols Plc., recently scored Ethical Consumer’s worst rating for its use of palm oil.


In which areas does Vimto score well for its ethics?

Vimto scores well for its Environmental Report, as its parent company Nichols Plc. has published a 2022 Happier Future Report containing targets on plastics and carbon emissions.

We found no criticisms relating to; GM, Nuclear, Fossil Fuels, Animal Welfare, Political Donations or Armaments, therefore Vimto scores well across these criteria. Find out more about how we rate.

How can Vimto improve its ethical rating?

The below-benchmark score that Vimto is awarded with on The Good Shopping Guide’s Ethical Soft Drinks Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Vimto has some issues to resolve, including its lack of organic certification. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Vimto some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating