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Ethical brand ratings and accreditation since 2001

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Is Vitabiotics an ethical vitamin and supplement brand? 

Founded in 1971, Vitabiotics is a well-known British vitamin and supplement brand. Vitabiotics also owns Wellwoman, Wellman and Wellkid, amongst other vitamin brands.

Despite its popularity, Vitabiotics does not yet reach the minimum ethical benchmark within The Good Shopping Guide’s Ethical Vitamins & Supplements Sector. As a result, Vitabiotics cannot be classified as an ethical vitamin and supplement brand.

Although it does not quite reach our minimum benchmark, The Good Shopping Guide still encourages Vitabiotics to get in touch and apply for Ethical Accreditation. By applying, The Good Shopping Guide would be able to offer Vitabiotics an assessment and some advice on how to improve its bottom scores.

Do you want to see how other popular brands compare against Vitabiotics within the Ethical Vitamins & Supplements Sector? Visit The Good Shopping Guide’s Vitamins & Supplements Ethical Ratings Table.  Our Ratings Table can help you to learn about the criteria that our top-rated brands have met to reach our minimum ethical benchmark.

The Good Shopping Guide recommends that all brands follow in the footsteps of our top-rated brands and begin adopting more sustainable practices.

Do Vitabiotics produce cruelty-free supplements?

On its FAQ page, Vitabiotics states that it has never tested its products on animals and never will. Because of this, it receives a top rating in our Animal Welfare category.

Are Vitabiotics supplements vegetarian and vegan?

Vitabiotics produces both vegetarian supplements and vegan supplements. It has received certification from The Vegetarian Society and as a result, receives a top rating for The Good Shopping Guide’s Vegetarian/Vegan category.

Does Vitabiotics have an Environmental Report?

Unfortunately, Vitabiotics receives a bottom rating for The Good Shopping Guide’s Environmental Report category.

It has a Responsibility page but shares no information about the environment or sustainability.

What can Vitabiotics do to improve its score? 

The below benchmark score that Vitabiotics receives from The Good Shopping Guide is the outcome of an evaluation of a variety of ethical criteria.

Although it has a below-benchmark placement on the Vitamins & Supplements Ethical Ratings Table, we encourage Vitabiotics to get in touch and apply for Ethical Accreditation. Once we receive its application, The Good Shopping Guide will offer Vitabiotics some tips on how it can become one of our best supplement brands by working on its bottom scores.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating