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Ethical brand ratings and accreditation since 2001

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How ethical is Warburtons?

Warburtons is a bread brand which has a good score on The Good Shopping Guide’s Ethical Bread Ratings Table. With a high GSG score, Warburtons can be considered an ethical brand. Warburtons hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Bread sector to follow Warburtons’ example and adopt more ethical policies and practices.

What does Warburtons do?

Warburtons was founded in 1876 as a small family bakery and now produces over 2 million products every day across eleven bakeries in the UK. The company has been managed by Jonathon, Ross and Brett – the fifth generation of Warburtons –  since 1991.

In which areas does Warburtons perform well?

Warburtons has a Sustainability page on its website which includes targets to reduce carbon emissions and information on food waste, packaging and more, with evidence of progress, so Warburtons gets a top score for its Environmental Report.

We found no criticisms relating to GM, Palm Oil, Nuclear, Fossil Fuels, Animal Welfare, Political Donations or Armaments therefore Warburtons scores well across these criteria. Find out more about our ethical criteria.

What can Warburtons do to improve its score?

The above benchmark score that Warburtons is awarded on The Good Shopping Guide’s Ethical Bread Ratings Table is the result of an evaluation of multiple ethical criteria.

As Warburtons already receives a top score in the Ethical Bread sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Warburtons will be offered the use of The Good Shopping Guide Ethical Mark.

However we would encourage Warburtons to gain some Organic certification and cease its use of Palm Oil in order to improve its score. If Warburtons applies for Ethical Accreditation, The Good Shopping Guide would be able to offer some guidance on this.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels


  • Palm Oil Free



  • Animal Welfare



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating