Weleda

How ethical is Weleda?

Weleda, a beauty, hair care and skincare brand owned by Weleda AG, is one of The Good Shopping Guide’s highly-rated ethical brands. The brand receives an acceptable Good Shopping Guide score in our Ethical Skincare Ratings Table and therefore passes our ethical benchmark as a good ethical brand. 

We encourage other companies in the Skincare sector to follow Weleda’s and adopt more ethical policies and practices.

In what areas does Weleda perform well?

Weleda performs well across most categories of our research, receiving good ratings for the Environment, Animals, and People. 

For consumers concerned about GM crops in skincare, Weleda have an anti-GM policy available to read. Weleda state that its products are “[f]ree from microplastics, genetically modified ingredients, and petroleum-derived ingredients.” As a result, Weleda receives a top rating in our Genetic Modification criterion.

Additionally, many of Weleda’s products are certified-Organic by NATRUE. Organic products are particularly important in skincare, as our skin is an incredible absorbent organ, and if toxic agrochemicals are present in the ingredients, they can enter into our bodies. Buying Organic skincare products also prevents farmers and the environment from being harmed by pesticides.

In terms of Animal Welfare, Weleda scores highly as it clearly states its anti-animal testing stance on its website, and does not sell products in mainland China where animal testing is required by law.

How can Weleda improve its score?

To improve its score further, we recommend that Weleda improves in the areas where it currently receives a middle rating; Environmental Report and Vegetarian/vegan Verified. This would involve the company publishing more detailed sustainability information and commitments, whilst also looking to attain certification for its plant-based products.