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Ethical brand ratings and accreditation since 2001

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Is Whirlpool an ethical fridges and freezers brand? 

Owned by the American appliance company of the same name, Whirlpool is a below-benchmark brand within The Good Shopping Guide’s Ethical Fridges and Freezers sector.

Because Whirlpool does not meet The Good Shopping Guide’s minimum ethical benchmark, it is not currently eligible for Ethical Accreditation.  However, we still invite Whirlpool to get in touch with us and submit an application. Once we receive its application, The Good Shopping Guide will provide Whirlpool with some guidance on how to become a more ethical brand.

Are you interested in finding out how other brands rate against Whirlpool within the Ethical Fridges and Freezers sector? Visit The Good Shopping Guide’s Fridges and Freezers Ethical Ratings Table. Our Ratings Table can offer you more insight into the criteria that our top-rated brands have fulfilled to meet our minimum ethical benchmark.

All brands are encouraged by The Good Shopping Guide to follow the good example that has been set by our top-rated brands and introduce more ethical practices.

Does Whirlpool have an Environmental Report?

For The Good Shopping Guide’s Environmental Report Category, Whirlpool receives a top score.

Whirlpool has recently published a Sustainability Report which outlines its targets. These include reaching Net Zero and how the brand plans to achieve this, as well as targets for recycled plastics.  Additionally, the report shares Whirlpool’s progress on previous targets.

Why does Whirlpool have a bottom rating for Political Donations? 

In recent election cycles, Whirlpool has donated an amount which is above our threshold for a top or middle rating, so Whirlpool receives a bottom score.

What can Whirlpool do to improve its score? 

Whirlpool’s below benchmark score within The Good Shopping Guide’s Ethical Fridges and Freezers sector is the outcome of an evaluation of multiple ethical criteria.

Despite its low score in the Ethical Fridges and Freezers sector, The Good Shopping Guide encourages Whirlpool to get in touch with us to apply for Ethical Accreditation. After receiving its application, The Good Shopping Guide will offer Whirlpool some advice on how to raise its score on the Fridges and Freezers Ethical Ratings Table.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating