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Ethical brand ratings and accreditation since 2001

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How ethical is Whiskas?

Whiskas, a brand of cat food owned by Mars Inc, sells a variety of cat food including pouches of meat in jelly, kitten food and cat biscuits. Whiskas is sadly not classed as ethical by The Good Shopping Guide due to its low score on the Ethical Cat and Dog Food Ratings Table.

If it were to apply for Ethical Accreditation, The Good Shopping Guide could provide Whiskas with an assessment and some detailed recommendations on how to improve so that it could eventually be awarded our Ethical Mark.

The Ethical Cat and Dog Food Ratings Table shows how well Whiskas rates against other brands within the Cat and Dog Food sector and can help you learn more about the criteria that it needs to meet in order to reach our ethical benchmark.

We encourage all brands to follow in footsteps of our top-rated brands and apply for Ethical Accreditation.

In which areas do Whiskas receive a high score?

Whiskas receives a high score for its Environmental Report. Its manufacturer Mars has a page dedicated to a sustainable future for its Petcare brands. Mars aims to reduce the environmental impact across its production sites, source responsible ingredients and reduce the impact of its packaging. The brand also encouragers its customers to recycle packaging, research sustainable brands and reach out to Mars to support sustainability. Mars also has a Healthy Planet page which includes targets for carbon emissions, water consumption and plastic usage.

What categories does Whiskas receive a bottom score for?

Whiskas receives a bottom score under Animal Welfare. Sadly, despite its statement on Animal Research, Whiska’s parent company Mars has been found to fund inhumane tests on rats and mice. Whiskas also receive a bottom score in our Organic category as it does not offer any organic cat food.

What can Whiskas do to improve its score? 

Whiska’s score on The Good Shopping Guide’s Ethical Cat and Dog Food Ratings Table is the result of a calculation of multiple ethical criteria. In order for Whiskas to be ranked as an ethical brand, it has to work on some issues. This includes its bottoms scores for Animal Welfare and Organic. By improving upon these ratings by introducing organic pet food and stopping animal testing, Whiskas could see its position rise on our table.

As many consumers like to choose ethical and sustainable brands, The Good Shopping Guide encourages Whiskas and other brands within the Ethical Cat and Dog Food sector to apply for Ethical Accreditation.

Could Ethical Accreditation be right for your cat or dog food brand, company or product? See our Ratings Tables to see which other brands have achieved this ethics and sustainability certification. Get in contact with us to find out more or send in a quick initial assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating