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Ethical brand ratings and accreditation since 2001

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Wicked Kitchen

How ethical is Wicked Kitchen?

Wicked Kitchen is a food brand which has a good score on The Good Shopping Guide’s Ethical Vegan & Vegetarian Foods Ratings Table.

With an above-benchmark GSG score, Wicked Kitchen can be considered an ethical brand. Wicked Kitchen hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Vegan & Vegetarian Foods sector to follow Wicked Kitchen’s example and adopt more ethical policies and practices.

What does Wicked Kitchen do?

Wicked Kitchen is a plant-based brand with a range of products from meat substitutes to ice cream. It was co-founded by brothers Derek and Chad Sarno from New England, USA, who were both chefs keen to encourage the use of meat alternatives in kitchens both domestic and professional.

In which areas does Wicked Kitchen perform well?

Wicked Kitchen performs well for GM as it has a non-GMO statement on its site, and for Organic as it has some products certified by The Soil Association or EU Leaf. Wicked Kitchen is also given a top rating for Vegetarian as it is certified by The Vegan Society.

We found no criticisms of Wicked Kitchen relating to; GM, Organic, Nuclear, Fossil Fuels, Animal Welfare, Vegetarian, Political Donations or Armaments, therefore the brand scores well for these criteria. Find out more about how we rate.

What can Wicked Kitchen do to improve its score?

The above benchmark score that Wicked Kitchen is awarded on The Good Shopping Guide’s Ethical Vegan & Vegetarian Foods Ratings Table is the result of an evaluation of multiple ethical criteria. As Wicked Kitchen already receives a top score in the Ethical Vegan & Vegetarian Foods sector, we encourage it to get in touch and apply for Ethical Accreditation, after which it will be offered the use of The Good Shopping Guide Ethical Mark.

However we would also encourage Wicked Kitchen to improve its environmental report in order to improve its score. If it applies for Ethical Accreditation, The Good Shopping Guide would be able to offer some guidance on this.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating