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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick

Wild Nutrition

Is Wild Nutrition an ethical vitamin and supplement brand? 

Created by nutritional practitioner Henrietta Norton and her husband Charlie, Wild Nutrition is a top-rated brand within The Good Shopping Guide’s Ethical Vitamins & Supplements Sector. As a result of its good score, Wild Nutrition is eligible for Ethical Accreditation, all it needs to do is get in touch and apply. By applying, The Good Shopping Guide would be able to offer Wild Nutrition the use of our logo and some tips on how to become an even more ethical brand.

Would you like to see how Wild Nutrition compares to other brands within the Ethical Vitamins & Supplements Sector? Have a look at the Vitamins & Supplements Ethical Ratings Table.  The Good Shopping Guide’s Ratings Table can teach you more about the criteria that our top-rated brands have fulfilled to reach our minimum ethical benchmark.

All brands are encouraged by The Good Shopping Guide to follow the example set by our top-rated brands like Wild Nutrition and begin introducing more sustainable policies.

What Makes Wild Nutrition a top-rated brand? 

On its website, Wild Nutrition has a Sustainability page which is filled with information about supporting environmental charities, natural ingredients and recyclable packaging.

Wild Nutrition does not use GMOs and produces cruelty-free vitamins, stating that it does not test on animals.

Because of this, Wild Nutrition receives a top rating for our Environmental Report and Genetic Modification categories.

Does Wild Nutrition produce supplements for vegans?

Despite selling vegan-friendly supplements, Wild Nutrition has not yet received certification for these products. As a result, it receives a bottom rating in our Vegetarian/Vegan category.

What can Wild Nutrition do to improve its score? 

The above-benchmark score that Wild Nutrition receives in The Good Shopping Guide’s Ethical Vitamins & Supplements Sector is the outcome of an evaluation of multiple ethical criteria.

Because it already has a good score, The Good Shopping Guide recommends that Wild Nutrition gets in touch and applies for Ethical Accreditation. Once we receive its application, The Good Shopping Guide will offer Wild Nutrition the use of our logo. Wild Nutrition will also receive some advice on how to make a couple of minor improvements to its score.

Were you aware that your brand could benefit from Ethical Accreditation? Our accredited brands can proudly utilise our logo, demonstrating to consumers that its products are ethical and sustainable. Visit The Good Shopping Guide’s Ratings Tables to find out which other brands within the Ethical Vitamins & Supplements Sector have achieved our ethics and sustainability certification. Would you like to find out more? Please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating