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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick


Is Zen an ethical broadband brand?

Within The Good Shopping Guide’s Ethical Broadband Providers sector, Zen’s excellent above-benchmark score makes it one of our best broadband brands.

As a result, Zen is eligible for Ethical Accreditation. To be awarded with our logo, all it needs to do is apply as it has a top score for all of our categories.

To find out how other broadband providers within the Ethical Broadband Providers sector compare to Zen, you can visit the Broadband Providers Ethical Ratings Table. Our Ratings Table can provide you with some more information about the criteria that a brand has to meet so that it can reach our minimum Ethical Benchmark.

The Good Shopping Guide encourages all brands to follow the example set by our top-rated brands and adopt more ethical practices before applying for Ethical Accreditation.

What does Zen receive a top rating for?

As a brand within an excellent score, The Good Shopping Guide awards Zen with a top rating for all of our categories. In order to have a perfect score, all Zen needs to do is apply for Ethical Accreditation.

However, we were especially pleased with Zen’s score for our Environmental Report category. Zen has a ‘Planet’ page which details its carbon reduction targets. These targets include a goal to halve all emissions by 2028 and a 50% reduction in Scope 3 by 2030.

What can Zen do to improve its score? 

Zen’s excellent score within The Good Shopping Guide is the result of a calculation of multiple ethical criteria.

As it has no bottom ratings, all Zen needs to do is apply for Ethical Accreditation which The Good Shopping Guide encourages it to do. By receiving our logo, Zen could see itself become our best broadband provider within the Ethical Broadband Providers sector.

Could your Broadband Provider brand benefit from Ethical Accreditation? The Good Shopping Guide’s Ratings Tables can show you which other brands within the Ethical Broadband sector have received our ethics and sustainability certification. If you would like more information about Ethical Accreditation and sustainability advice, contact us or fill out a rapid initial sustainability assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating