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Ethical brand ratings and accreditation since 2001

Naked Paper: Rolling on a Greener Future

Naked Paper: Rolling on a Greener Future

Naked Paper is now officially accredited for its eco-friendly practices and ethical innovation.

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CDA Recognised for Ethical and Sustainable Standards

CDA Recognised for Ethical and Sustainable Standards

Ethical Accreditation for CDA Signals a Shift in Appliance Industry Accountability.

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RetaQR: Revolutionising instruction manuals for businesses

RetaQR: Revolutionising instruction manuals for businesses

RetaQR transforms paper manuals into sustainable, smart e-guides for modern businesses.

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Ecotricity Gets The Green Light

Ecotricity Gets The Green Light

Renewable energy supplier Ecotricity awarded Ethical Accreditation from The GOOD Shopping Guide.

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The Pure Option: Ethical Food Packaging Solutions

The Pure Option: Ethical Food Packaging Solutions

The Pure Option’s plant-based packaging offers compostable alternatives to plastic that protect people, animals, and the planet.

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Who is The GOOD Shopping Guide Reader?

Who is The GOOD Shopping Guide Reader?

The GOOD Shopping Guide readers stay up-to-date on the best and worst brands for ethics.

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PureOaty: Vegan Milk Brand Achieves Ethical Accreditation

PureOaty: Vegan Milk Brand Achieves Ethical Accreditation

PureOaty joins our Top 200 Ethical Businesses with its carbon-conscious, gluten-free oat brand.

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How Ethical Accreditation Works for Both Big and Small Brands

How Ethical Accreditation Works for Both Big and Small Brands

Verified ethical brands earn lasting consumer trust.

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Pet Insurance with Purpose: Agria awarded Ethical Accreditation

Pet Insurance with Purpose: Agria awarded Ethical Accreditation

The world’s first pet insurer, secures independent ethical endorsement.

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Carbon Neutral, Net Zero & More: A Quick Explainer

Carbon Neutral, Net Zero & More: A Quick Explainer

What do net zero, carbon neutral, and climate positive really mean? This explainer clears up the confusion in under two minutes.

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Harvard Business: Effectiveness of 3rd-Party Accreditation

Harvard Business: Effectiveness of 3rd-Party Accreditation

Harvard study reveals that ethical labels boost sales by 13–14%, but only when backed by credible verification.

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5 Powerful Reasons Leading Brands Choose Ethical Accreditation

5 Powerful Reasons Leading Brands Choose Ethical Accreditation

Get recognised for doing GOOD. Ethical Accreditation helps values-led brands build trust, attract talent, and stand out where it matters most.

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