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It’s well known that ocean plastics is a huge problem. The research and science is very clear, and becoming more comprehensive all the time.

In response to the ocean plastic problem, Proctor & Gamble (P&G) has launched a new initiative. In short, the company has created in partnership with recycling expert TerraCycle a “totally new supply chain and approach” when it comes to achieving its 2020 packaging targets. And this begins with post-consumer recycled (PCR) plastic in its products, as featured in the company’s new  Fairy Ocean Plastic Bottle.

Fairy washing up liquid is one of P&G’s big and widely recognised brands. The announcement that Fairy would be re-packed using bottles from PCR plastic and 10% repurposed ocean plastic will come as great news.

The newly packaged bottles of Fairy will go on sale in 2018.

Learn more.

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