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Ethical brand ratings and accreditation since 2001

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How Ethical and sustainable is Ansvar?

Ansvar is included in The Good Shopping Guide’s Ethical Insurance Ratings Table. The insurance provider has yet to meet our ethical standards, but we hope that in the future, the brand will make the required changes to operate as a more ethical organisation. By attaining Ethical Accreditation, Ansvar can increase consumer trust and obtain precise ethical recommendations from The Good Shopping Guide.

More information on the necessity of Ethical Insurance may be found in The Good Shopping Guide to Ethical Insurance Companies. Then compare it to other insurance companies in our Ethical Insurance Rating Table.

What does Ansvar do?

Ansvar was established in 1887 and initially created to protect parish churches from fire; now Ansvar provides a range of insurance for charity, non-profit and faith organisations. Due to the aligning views, Ecclesiastical and Allchurches Trust Ltd have owned Ansvar Insurance since 1998.

For which criteria does Ansvar perform poorly? 

Ansvar’s Environmental Report obtained a low grade. The insurance company gives a brief description of its environmental accomplishments in its annual report, but no objectives can be discovered in this report, despite the extra ethical information on its CSR page. This is unacceptable for a firm of this magnitude, and it obtains a low grade.

The brand also receives a middle rating for its Responsible Investment Policy because, according to its parent company, Ecclesiastical’s CSR page and Allchurches annual report, the company seeks to avoid investment in areas such as alcohol, gambling, weapons, and tobacco, but does not comment on fossil fuels, earning it a middle rating.

Past Criticisms of Ansvar’s ethical record

Ansvar’s Parent company Ecclesiastical was criticised after failing to provide evidence during the Independent Inquiry into Child Sexual Abuse’s investigation into Anglican Church abuse.
Read more on this story about abuse within the Church of England here.

In what areas does Ansvar score well for its ethics?

Ansvar ranks highly in the areas of Environmental Destruction, Political Contributions and Irresponsible Lending, due to having no known connections or relationships with any of these concerns.

How can Ansvar improve its ethical rating?
Ansvar may apply for Ethical Accreditation for more specific advice on how to develop and strive to be one of the best insurance companies. By improving its Enviromental Report and including more specific environmental targets Ansvar could improve its Ethical Rating. The Good Shopping Guide divides a brand’s Ethical Rating into three categories: the Environment, People, and Animals. Find more on how we rate and research here.

Sustainability, ethics and corporate social responsibility for Insurance companies

If you manage or work for an ethical insurance provider and are interested in learning more about how to accredit and certify your brand, please fill out an Initial Sustainability & Ethics form. With this quick form, your certification application is started! This certification of sustainability and ethics has benefited insurance providers including Aviva and ETA. Get in touch with us if you have any questions about how Ethical Accreditation could help your organisation.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating