Skip to content

Ethical brand ratings and accreditation since 2001

Back to table

Jacksons of Piccadilly

How ethical and sustainable is Jacksons of Piccadilly? 

Jacksons of Piccadilly is a Tea brand that appears in The Good Shopping Guide’s Ethical Tea Ratings Table. The brand has not yet met our ethical benchmarking standard, but we hope that Jacksons of Piccadilly will make changes towards operating as a more ethical company in the future. It might boost confidence within its customer base, investors and on the The Good Shopping Guide’s Ethical Ratings Tables if it applied for Ethical Accreditation, allowing us to conduct a more extensive examination and provide recommendations for how the brand could operate more ethically.

More information on the relevance of organic Tea in the industry can be found in The Good Shopping’s Guide to Ethical Tea. Check our Ethical Tea Ratings Table see how Jacksons of Piccadilly rates against other brands.

What do Jacksons of Piccadilly do?

Robert Jackson developed his first blend of pre-blended teas in 1800 and in 1815 was established as a fine blender of tea, gaining the right to use the royal warrant in 1890. Jacksons of Piccadilly began its journey with the production of Fairtrade teas; now all tea made by the brand are Fairtrade. The brand offers a wide range of teas and fruity infusions in 2009 launching a mainstream blend, the speciality tea range and two new green tea blends. Jacksons of Piccadilly was acquired by Associated British Foods in 1990, and is up against many competitor tea brands such as Clipper tea.

For which criteria do Jacksons of Piccadilly perform poorly? 

Despite the success achieved, there are still areas where the brand may improve, with poor scores for genetic modification and public record concerns. The parent firm issued a policy admitting to using certain GMOs in its goods.

In what areas do Jacksons of Piccadilly score well for its ethics?

Jacksons of Piccadilly does well in terms of Environmental Reporting, Organic products, Animal Welfare concerns, and has no ties to Nuclear issues, Political Donations, or weaponry. Its parent firm has various sustainability papers that include several 2030 objectives. Jacksons of Piccadilly has had no objections about animal welfare in recent years (any criticisms that have been made have little weight because there is no study or substantial evidence to back up the assertions). Jacksons of Piccadilly also sells Fairtrade tea.

How can Jacksons of Piccadilly improve its ethical rating?

The Good Shopping Guide assigns an Ethical Rating to a brand based on three main categories: the Environment, People, and Animals. Jacksons of Piccadilly should apply for Ethical
Accreditation to receive more specific recommendations on how to improve. Jacksons of Piccadilly may raise its rating and meet our basic ethical standard by removing GMOs from its products and tackling any public criticism issues.

Why not apply for The Good Shopping Guide’s Ethical Accreditation if you work for or with a company that truly values consumer satisfaction, brand reputation and ethical tea? This certification of sustainability and ethics has benefited tea manufacturers including Wunder Workshop. Contact us to learn more, or complete our short form for an initial evaluation.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare



  • Armaments


  • Political Donations


  • Fairtrade



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating