Jacksons of Piccadilly

How ethical and sustainable is Jacksons of Piccadilly? 

Jacksons of Piccadilly is a Tea brand that appears in The Good Shopping Guide’s Ethical Tea Ratings Table. The brand has not yet met our ethical benchmark, but we hope that Jacksons of Piccadilly will make changes towards operating as a more ethical company in the future.

More information on ethical issues in the tea industry can be found in our article on Ethical Tea. You can also check our Ethical Tea Ratings Table to see how Jacksons of Piccadilly rates against other brands.

What do Jacksons of Piccadilly do?

Robert Jackson developed his first blend of pre-blended teas in 1800 and in 1815 was established as a fine blender of tea, gaining the right to use the royal warrant in 1890. Jacksons of Piccadilly began its journey with the production of Fairtrade teas; now all tea made by the brand are Fairtrade. The brand offers a wide range of teas and fruity infusions in 2009 launching a mainstream blend, the speciality tea range and two new green tea blends.

Jacksons of Piccadilly was acquired by Associated British Foods in 1990, and is up against many competitor tea brands such as Clipper tea.

For which criteria does Jacksons of Piccadilly perform poorly? 

Unfortunately, Jacksons of Piccadilly receives a bottom rating in several categories within our Ethical Tea assessment.

As the brand’s parent company, Associated British Foods, has been linked with GMO usage, Jacksons of Piccadilly receives a bottom rating for Genetic Modification. Additionally, Jacksons of Piccadilly receives a bottom rating in the Organic category, as it does not have any organic-certified products.

In what areas do Jacksons of Piccadilly score well for its ethics?

Jacksons of Piccadilly receives a top rating in our Fairtrade category, as it has products certified by the Fairtrade Foundation.

How can Jacksons of Piccadilly improve its ethical rating?

The Good Shopping Guide assigns an Ethical Rating to a brand based on three main categories: the Environment, People, and Animals. Jacksons of Piccadilly may raise its rating and meet our basic ethical standard by introducing organic-certified products and addressing the other categories where it scores poorly.

Why not apply for The Good Shopping Guide’s Ethical Accreditation if you work for or with a company that truly values consumer satisfaction, brand reputation and ethical tea? This certification of sustainability and ethics has benefited tea manufacturers including Wunder Workshop. Contact us to learn more, or complete our short form for an initial evaluation.