Sensodyne

Is Sensodyne an ethical toothpaste brand? 

Owned by Haleon Plc, Sensodyne is a toothpaste brand known for its products for sensitive teeth.

Unfortunately, Sensodyne has a low score compared to other brands within The Good Shopping Guide’s Ethical Toothpaste Sector. As a result of its low score, it does not yet meet our minimum benchmark and is not classed as an ethical toothpaste brand.

Do you wish to see how other well-known toothpaste brands compare against Sensodyne within the Ethical Toothpaste Sector? Have a look at the Toothpaste Ethical Ratings Table.  The Good Shopping Guide’s Ratings Table can help you learn about the criteria that our top-rated brands have fulfilled to reach our minimum ethical benchmark.

All brands are encouraged by The Good Shopping Guide to follow the example set by our accredited brands, such as Waken, and start to introduce more ethical policies.

What does Sensodyne receive a top rating for?

Sensodyne receives a top rating for our Armaments and Nuclear Power categories due to its lack of negative records.

What does Sensodyne receive a bottom rating for?

Unfortunately Haleon, Sensodyne’s parent company, tests on animals. As a result, Sensodyne receives a bottom rating in the Animal Welfare criterion.

What can Sensodyne do to improve its score? 

Sensodyne’s below benchmark score within The Good Shopping Guide’s Ethical Toothpaste Sector is the outcome of an assessment of a variety of ethical criteria. If Sensodyne improved on its middle and bottom ratings, it could achieve a higher score in The Good Shopping Guide.

Did you know that your Toothpaste brand may benefit from Ethical Accreditation? Our accredited brands can proudly display our logo on its products and advertisement, showcasing to consumers that it is an ethical and sustainable brand. The Good Shopping Guide’s Ratings Tables can show you which brands within the  Ethical Toothpaste Sector have achieved our ethics and sustainability certification. If you would like to find out more, contact us or fill out a free initial assessment form.