Make Fashion Circular: Some of the biggest fashion brands join forces to transform industry by The Good Shopping Guide | May 25, 2018 | Ethical Shopping Blog | 0 comments Make Fashion Circular, an initiative powered by the much celebrated Ellen MacArthur Foundation, is looking to transform the fashion industry in radical ways. Building on the Foundation’s 2017 report A New Textiles Economy: Redesigning fashion’s future, the Make Fashion Circular initiative has announced that a number of popular fashion brands have come together to help revolutionise the fashion industry based on the principles of a circular economy. Some of the core partners include the likes of Burberry Group plc, Gap Inc., H&M, HSBC, NIKE, and Stella McCartney. They will work with the Foundation to redesign the fashion industry, by assisting in deliver solutions needed to meet the changing demands and expectations of a future sustainable society. Ellen MacArthur, founder of the Ellen MacArthur Foundation, commented: For the fashion industry to thrive in the future we must replace the take-make-dispose model, which is worn out. We need a circular economy for fashion in which clothes are kept at their highest value and designed from the outset to never end up as waste. By joining forces to Make Fashion Circular we can harness the creativity and innovation that is at the heart of this USD 1.3 trillion industry to create a system that delivers benefits for everyone. A number of the brands committed to Make Fashion Circular have already begun to outline plans for new product ranges. Stella McCartney already has a long-standing history in ethical fashion, but H&M has recently made commitments to becoming circular by 2030. Nike is continuing to implement its new range of sustainable materials, while the HSBC and others have also detailed some of their own plans. More here. *You can review the latest ethical company index rankings for the world’s fashion brands here.