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Ethical brand ratings and accreditation since 2001

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How ethical is Smeg?

Smeg is included in The Good Shopping Guide’s Cookers Ethical Ratings Table. In our Ratings Table, the brand obtains a satisfactory Good Shopping Guide Ethical Score and passes our ethical criteria to be considered a good ethical brand.

We encourage other Cooker companies to follow Smeg’s lead and implement more ethical rules and procedures.

More information on the issues this industry faces may be found in The Good Shopping Guide to eco-friendly cooker brands. Then, in our Cookers Ethical Ratings Table compare it to other brands.

What does Smeg do?

Smeg has been designing household products since 1948, based in Guastalla, Italy. Smeg provides a large range of major appliances such as ovens, hobs, hoods, freezers and many more as well as smaller appliances like kettles and toasters.

Smeg has even collaborated with Dolce & Gabbana. You can read more about Smeg’s history here.

In what areas does Smeg perform well? 

Smeg performs well in many areas of business. The brand received a high score as it received no criticism for any Animal Welfare or Human Rights issues. Smeg also receives a high Ethical Rating in our Nuclear Power, Fossil Fuel, Political Donation and Armament categories as it has no links to any issues regarding this.

How could Smeg rate higher on our Cookers Ethical Ratings Table

Smeg has a Sustainability document that contains evidence of progress and also has an Environmental Policy on its website, neither of these provides much detail or any targets for the brand to work towards therefore earning the cooker brand a bottom rating. Smeg’s Code of Conduct mentions human rights standards but this is very vague earning the brand a middle rating.

Smeg is eligible for Ethical Accreditation due to its excellent score according to The Good Shopping Guide, this is examined by looking at the Environment, Animals and People within a company and how much the brand considers this. Learn more about how we rate.

Ethical Accreditation boosts customer trust in a brand and serves as a certification for businesses to demonstrate that they meet an ethical standard. Smeg could improve its Ethical Rating score further by improving its sustainability and Environmental Reports to include more detail and a range of targets for the oven brand to work towards as well as releasing a more in-depth Code of Conduct.

Why not check out The Good Shopping Guide’s Ethical Accreditation if you work for or with a Cooker company that places ethics, CSR and ESG policies high on its priority list?

Contact us to learn more, or complete our short form for an initial ethics and sustainability evaluation.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating