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Ethical brand ratings and accreditation since 2001

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The Great British Florist

How ethical is The Great British Florist?

The Great British Florist is included in The Good Shopping Guide’s Flower Delivery Ethical Ratings Table. In our Ratings Table, the brand obtains a satisfactory Good Shopping Guide Ethical Score and thereby reaches our Ethical Benchmark and can be considered a good ethical brand.

We encourage other flower delivery companies to follow The Great British Florist’s lead and implement more ethical rules and procedures.

More information on the best sustainable Flower Delivery may be found in The Good Shopping Guide to Ethical Flower Delivery Companies. Then, in our Flower Delivery Ethical Ratings Table, compare it to other suppliers.

What does The Great British Florist do?

The Great British Florist is a small flower delivery service that began in 2013 and began with the aim of reducing flower miles and waste. The brand offers next-day flower delivery services for both fresh and dried flowers. You can read more here.

The brand is owned by Wiggly Wigglers Ltd which sells many other farm-based products.

In what areas does The Great British Florist perform well? 

The Great British Florist performs well in many areas of business. It receives a high rating for its Environmental Report as well as having no Public Record Criticisms, Nuclear Power, Fossil Fuel, Animal Welfare, Armament issues, or Political Donations. The brand’s parent company Wiggly Wigglers Ltd discusses that it uses recycled materials and how living and working on a farm, close to nature, motivates the brand likes to reduce, reuse and recycle as much as possible. The Great British Florist speaks about how its flowers are grown in the UK and how this benefits the environment.

How could The Great British Florist rate higher on our Ethical Flower Delivery Companies Ratings Table? 

The Great British Florist is eligible for Ethical Accreditation due to its satisfactory score, according to The Good Shopping Guide, this is examined by looking at the Environment, Animals, and People within a company and how much the brand considers these sustainability factors. Learn more about our rating system here.

Ethical Accreditation acts as a certification for companies to show that it satisfies an ethical standard and increases consumer trust in a brand. The Great British Florist might raise its ranking for ethical behaviour by introducing Organic and Fairtrade products or a statement about the current products that are Organic or Fairtrade.

Why not check out The Good Shopping Guide’s Ethical Accreditation if you work for or with a Flower Delivery company that places ethics and sustainability high on its priority list? This Accreditation has already benefited other Floristry brands like Arena Flowers, Prestige Flowers, and Bloom.

Contact us to learn more about Ethical Accreditation, or complete our short form for an initial sustainability evaluation.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations


  • Fairtrade



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating