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Ethical brand ratings and accreditation since 2001

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The Real Flower Company

How ethical and sustainable is The Real Flower Company?

The Real Flower Company is a Flower Delivery Company researched and given Ethical Ratings by The Good Shopping Guide. The brand scored highly in our Ratings Table for Ethical Flowers.

The Real Flower Company exceeds our Ethical Benchmark. The brand also ranks in the top percentile in the majority of our research and ratings categories, with the exceptions of publishing a Genetic Modification statement and Ethical Accreditation.

Owing to The Real Flower Company’s excellent brand ethics, we would be open to granting The Real Flower Company Ethical Accreditation if this brand put forward an application. The Real Flower Company would receive suggestions on how to develop its ESG, CSR, and sustainability policies further, in addition to experiencing the benefits of being Ethically Accredited.

What is The Real Flower Company and what does it do?

The Real Flower Company creates luxurious bouquets with English flowers, herbs, and leaves grown on Fairtrade, sustainable farms.

Where does The Real Flower Company score well as a brand ethically?

The Real Flower Company ranks among the top brands in the majority of our evaluation categories, including Animal Welfare, an Environmental Report, Political Donations, and Fairtrade flower products. For more information about our ratings and research criteria, see our methodology page.

How can The Real Flower Company improve its Ethical Rating?

The Good Shopping Guide employs a variety of assessment criteria to determine whether a brand is ethical and eligible for Ethical Accreditation. The Real Flower Company scores are calculated using these criteria for all its surveyed categories. To continue developing its Ethical Rating, the company can apply for and receive Ethical Accreditation. Furthermore, by following in the footsteps of other strong, Ethically Accredited brands, such as Arena Flowers, Bloom, and Prestige Flowers, The Real Flower Company could improve its Ethical Rating by investing in an independent Organic certification.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations


  • Fairtrade



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating