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Ethical brand ratings and accreditation since 2001

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Is Wunda by Nestlé a sustainable and ethical brand of vegan milk?

The Good Shopping Guide has researched and rated Wunda for its ethics and sustainability. Wunda is a vegan milk brand owned by Nestlé. Unfortunately, this brand has been extensively researched and has not been found to be an ethical brand of vegan milk, largely due to unethical business activities from its parent company. To see how Wunda compares to other vegan milk brands, see our Vegan Milk Ethical Ratings Table.

To find out more about Vegan Milk and the ethical issues surrounding this sector, see our article on Ethical Vegan Milk; from deforestation associated with plant milk to Blackstone’s investment in Oatly, it’s good for consumers to be well-informed about the ethical issues surrounding the food and drink we eat every day!

Wunda is a way off from our Ethical Benchmark, and so has some big business practices to change before it could be considered for our Ethical Accreditation, but we encourage all brands to strive to protect the Environment, People, and Animals, even as they also strive to make a profit and succeed in the markets.

What is Wunda and what does it do?

Wunda launched first in France, the Netherlands, and Portugal. In addition to the original pea-based recipe, the Wunda range includes unsweetened and chocolate versions.

Where does Wunda score well as a brand ethically?

Wunda does not rank among the top brands in the majority of our evaluation categories, but the brand does perform well in areas including providing and publishing an Environmental Report, Sustainable Energy, and lack of evidence that this brand profits from Armaments.

How can Wunda improve its Ethical Rating?

The Good Shopping Guide employs a range of assessment criteria to determine whether a brand is ethical and eligible for Ethical Accreditation. Wunda’s scores are calculated using these criteria for all its surveyed categories. To continue developing its Ethical Rating, the company can apply for Ethical Accreditation. Furthermore, by following in the footsteps of stronger brands, the brand could perform better in the Genetic Modification and Animal Welfare brackets among others.

Could Ethical Accreditation help your vegan milk brand? By visiting our Ratings Tables, you can see the other companies that have obtained this certification for ethics and sustainability, and how Ethical Accreditation has benefitted them. For more information on this sustainability and ethics certification, fill out a brief initial assessment form or contact us.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating