Sustainable coffee: How the industry is beginning to wake up to the new climate reality by The Good Shopping Guide | Oct 26, 2017 | Ethical Shopping Blog | 0 comments The need for sustainable coffee has arrived. “By 2050, the area suitable for growing coffee around the world is projected to be cut in half“, writes Bambi Semroc, a senior strategic adviser in Conservation International’s Center for Environmental Leadership in Business. t is estimated that 2.25 billion cups of coffee are consumed each day, with global demand expected to rise. However, the coffee industry is expected to be hit very hard by climate change and is already under pressure due to a lack of sustainability. But as Semroc reports, the coffee industry is waking up to the realities of climate change and the need for sustainable industry.make coffee sustainable. That’s where the Sustainable Coffee Challenge comes in. The Challenge was born two years ago to bring together players from throughout the coffee sector, big and small, to make coffee the world’s first sustainable agricultural product. It’s eminently achievable — already, fully 48 percent of all coffee is being produced under some sustainability standard. Read more. * See how your favourite tea and coffee brands rank on the ethical index.