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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is ECOS? 

ECOS is included in The Good Shopping Guide’s Washing Up Liquid Ethical Ratings Table. ECOS has yet to meet our ethical standards, but we believe that in the future, the brand will make the necessary changes to function as a more ethical organisation. ECOS might increase consumer trust by applying for Ethical Accreditation, which would include a more complete examination and suggestions for ethical development.

Are you interested in seeing how ECOS rates against other brands within the Ethical Washing Up Liquid Sector? Visit the Washing Up Liquid Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled.

What does ECOS do?

ECOS was founded by Van Vlahakis in 1967 who committed to creating safer cleaning products that protect the health and wellbeing of people and the planet. ECOS provides a range of Laundry, Dishwashing, Hand Soap, Cleaners and Disinfectants and Pet care products. This product range includes eco-friendly washing up liquid and grooming spray for animals. ECOS is owned by Venus Laboratories Inc, formerly Earth Friendly Products.

For which criteria does ECOS perform poorly? 

ECOS received a middle rating for Political Donations and Public Record Criticisms. Venus Laboratories donated over $51k in recent election cycles.

Past Criticisms of ECOS’s ethical record

ECOS faced criticism after ECOS claimed products to be Non-toxic when they actually contain a toxic ingredient that can be lethal in small doses. Phenoxyethanol is toxic under federal law and allegedly one of the ingredients used in multiple ECOS products.

In what areas does ECOS score well for its ethics?

ECOS receives a high score for being both CFI certified and a part of The Vegan Society. Ecos has a sustainability report containing evidence of progress as well as targets on carbon emissions and plastic packaging. ECOS also has a list of ‘nasties’ which are not included in ECOS products.

How can ECOS improve its ethical rating?

The Ethical rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate.

ECOS may improve its rating and fulfil our fundamental ethical requirements by ceasing all political Donations and ensuring that all Phenoxyethanol is removed from products.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.


Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating