Eco-Friendly Shampoo & Conditioner
Which Shampoo & Conditioner brands are the most ethical and sustainable? For the answer, see our Ethical Shampoo and Conditioner Ratings Table to compare brands’ ethical scores.
Why is it important to buy eco friendly hair products?
Short answer: we don’t want dirty hair and we don’t want to harm the planet! The long answer is this guide… Shampoo and conditioner are just not something we can simply avoid purchasing. As many shampoos and conditioners have a negative impact on the planet and its wildlife, it is important to buy eco-friendly hair products from ethical brands. We will explore some of the ethical issues that occur within the hair care industry and identify some potential solutions (we’re looking at you vegan shampoo!)
Toxic chemicals in hair care products: Parabens
Some hair products contain parabens, a controversial ingredient that you might want to avoid in your shampoo and conditioner. Parabens have been linked to hair damage, including drying, irritation, fading of hair colour, and even hair loss!
Parabens may also have a harmful environmental impact, as the chemicals eventually end up in our water streams once they have been washed off your hair. Although research is still ongoing, early studies suggest that parabens can pollute waterways, kill coral reefs, and damage marine ecosystems. This means that any shampoo or conditioner that contains parabens may not be an eco friendly hair care product. We recommend purchasing paraben-free hair products so you can reduce the risk of damaging the planet, as well as your health.
Additionally, many shampoo products unfortunately contain ingredients that may come from animals. Look out for ingredients such as glycerine, stearic acid, keratin, and beeswax. Some of these ingredients- such as glycerine- can come from plants, but it is not always easy to identify the source. Buy vegan shampoo to ensure the product is free from animal products.
Fortunately, our Ethical Shampoo and Conditioner Ratings Table shows you the best options for eco-friendly hair products from ethical brands, including vegan shampoo, organic shampoo, and paraben-free products. This allows you to choose the right products for your ethical values, without having to do the research yourself.
Our findings: The growing availability of organic shampoo and vegan shampoo
The Good Shopping Guide’s latest research into the shampoo and conditioner sector reveals the latest developments within the hair care industry. Unfortunately, many brands still conduct animal testing, either directly or through their parent company. This means that many brands still do not provide eco friendly hair care products.
Animal testing is a cruel and unnecessary practice in the health and beauty industry. With many alternatives to animal testing available, we see no reason why brands must continue to subject animals to experiments that cause them pain and distress. You can find out more about the problem with animal testing in our Ethical Makeup article.
Hence, any brand that has been found to be involved in animal testing has been marked down under the Animal Welfare category within our research. Some examples include Elvive and Garnier (owned by L’Oréal), VO5 and TREsemmé (owned by Unilever), and Pantene (owned by Procter & Gamble).
Look for brands with a bottom rating under Animal Welfare in our tables, so you know who to avoid! Alternatively, find brands that have been certified by Cruelty Free International’s Leaping Bunny, as this rules out the possibility of animal testing.
How to buy eco friendly hair care products: invest in organic shampoo and vegan shampoo
We were pleased to see that many brands are now offering organic shampoo, vegan shampoo, or even both! Buying organic shampoo and vegan shampoo is a great way to buy more eco friendly hair products. We were therefore impressed with the number of brands now offering either organic shampoo or vegan shampoo within their product range.
As we have previously mentioned, vegan shampoo is a great option if you don’t want your hair care to come at the expense of animal welfare. Additionally, vegan shampoo has environmental benefits. Many of us are aware of the meat industry’s high carbon footprint, so opting for vegan shampoo is a good way to avoid the environmental harm caused by animal products.
Green People and Honesty Cosmetics are just some examples of brands offering vegan shampoo. These companies have also received our prestigious Ethical Accreditation, which reflects their strong status as ethical brands.
Another option for eco-friendly hair products is organic shampoo. Organic shampoo is much more environmentally sustainable than traditional shampoo, as the organic ingredients used within the product will have been grown without the use of harsh agrochemicals. The chemicals used in non-organic farming can pollute rivers and seas, putting marine life and ecosystems at risk.
Moreover, organic shampoo may be healthier for your hair and scalp, due to the types of chemicals used. Organic shampoo is more readily available than ever, with many ethical brands now offering organic shampoo products. For instance, Living Naturally offers shampoo made with organic ingredients, which is also vegan certified! No more bad hair days!
See our Ethical Shampoo and Conditioner Ratings Table to compare brands
Shampoo and conditioner brands don’t just appear on our Ethical Ratings Tables; The Good Shopping Guide has also written up extensive research pages on each company. Click on any brand name to read more of this research on brands’ ethics and sustainability policies.
Fushi Wellbeing, Green People, Living Naturally, Neal’s Yard Remedies, Honesty, Lavera, Weleda, Caurnie, Lush, Suma, Palmers, The Body Shop, Cantu, Charles Worthington, L’Occitane, Vosene, Avalon Organics, JĀSÖN, John Frieda, Aussie, Head & Shoulders, Herbal Essences, Pantene, Alterna, Elvive, Garnier, Kérastase, Neutrogena, OGX, Redken, Schwarzkopf, Alberto Balsam, Aveda, Dove, TRESemmé, VO5 OUAI, L’Oréal Professionnel, and Wella.
Why is it important to choose ethical shampoo and conditioner brands?
Shampoo and conditioner are everyday essentials, yet many brands conduct animal testing, use animal-derived ingredients, or contain potentially harmful chemicals such as parabens. Choosing ethical hair care brands helps protect your health, animal welfare, and the environment. The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table makes it straightforward to find the most responsible options.
What are parabens, and why should I avoid them in hair care products?
Parabens are preservatives found in some shampoos and conditioners that have been linked to hair damage, scalp irritation, and potential hair loss. They also pose an environmental risk, as they can pollute waterways and may harm coral reefs and marine ecosystems once washed away. Opting for paraben-free products is a straightforward way to protect both your health and the planet.
What should I look for when buying vegan or organic shampoo?
When purchasing vegan shampoo, look for certification from a recognised body such as The Vegetarian Society or The Vegan Society rather than relying on unverified brand claims. For organic shampoo, certification confirms that ingredients were grown without harmful agrochemicals that can damage waterways. Consulting The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table will help you identify brands meeting these standards.
Is Fushi Wellbeing an ethical shampoo and conditioner brand?
Fushi Wellbeing sits well above the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table, earning top marks across every assessed criterion. The brand holds Ethical Accreditation from The GOOD Shopping Guide, reflecting its strong commitment to ethical and sustainable business. Fushi Wellbeing also carries Ethical Innovator Status, recognising its forward-thinking approach to responsible hair care.
Is Green People an ethical shampoo and conditioner brand?
Green People sits well above the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table, achieving the highest possible scores across all assessed criteria. The brand holds Ethical Accreditation from The GOOD Shopping Guide, demonstrating its dedication to ethical and sustainable business practices. Green People also holds Ethical Innovator Status, underscoring its progressive approach to eco-friendly and responsible hair care.
Is Living Naturally an ethical shampoo and conditioner brand?
Living Naturally sits well above the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table, receiving top scores across every assessed category. The brand holds Ethical Accreditation from The GOOD Shopping Guide, reflecting its clear commitment to ethical and sustainable business. Living Naturally also carries Ethical Innovator Status, highlighting its leadership in organic and responsible hair care.
Is Neal's Yard Remedies an ethical shampoo and conditioner brand?
Neal’s Yard Remedies sits well above the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table, attaining top marks in every assessed area. The brand holds Ethical Accreditation from The GOOD Shopping Guide, evidencing its deep commitment to ethical and sustainable business. Neal’s Yard Remedies also holds Ethical Innovator Status, further demonstrating its progressive approach to responsible and natural hair care.
Is Odylique an ethical shampoo and conditioner brand?
Odylique sits well above the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table, earning top ratings in all assessed areas. The brand holds Ethical Accreditation from The GOOD Shopping Guide, which speaks to its dedication to ethical and sustainable business practices. Odylique also carries Ethical Innovator Status, recognising its pioneering approach to natural and responsible hair care.
Is Conscious Skincare an ethical shampoo and conditioner brand?
Conscious Skincare sits well above the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table, performing strongly across all assessed criteria, including environmental reporting, animal welfare, and vegan product verification. The brand holds Ethical Accreditation from The GOOD Shopping Guide, reflecting its commitment to ethical and sustainable business. Conscious Skincare also carries Ethical Innovator Status, recognising its progressive approach to responsible hair care.
Is Weleda an ethical shampoo and conditioner brand?
Weleda sits well above the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table, excelling across most assessed criteria, including environmental reporting, organic credentials, and animal welfare, with a middling rating for vegan product verification. The brand also carries Ethical Innovator Status, reflecting its progressive approach to sustainable hair care. Should Weleda apply for Ethical Accreditation from The GOOD Shopping Guide, this could further validate its commitment.
Is Caurnie an ethical shampoo and conditioner brand?
Caurnie sits well above the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table, demonstrating strong performance across most assessed criteria, including environmental reporting, animal welfare, and fossil fuel policy, though it falls short in organic credentials and vegan product verification. The brand holds Ethical Accreditation from The GOOD Shopping Guide, reflecting its commitment to ethical business. Caurnie also holds Ethical Innovator Status.
Is Suma an ethical shampoo and conditioner brand?
Suma sits well above the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table, showing strong performance in environmental reporting, animal welfare, and vegan product verification, though it falls short in organic credentials. The brand carries Ethical Innovator Status, highlighting its progressive approach to sustainable hair care. Applying for Ethical Accreditation from The GOOD Shopping Guide could help Suma communicate its ethical commitment more broadly.
Is The Body Shop an ethical shampoo and conditioner brand?
The Body Shop sits above the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table, performing well in animal welfare, fossil fuel policy, and vegan product verification, though it falls short in organic credentials and has a middling environmental reporting score. The brand carries Ethical Innovator Status. Applying for Ethical Accreditation from The GOOD Shopping Guide would be a meaningful step in demonstrating its ethical commitment.
Is Lavera an ethical shampoo and conditioner brand?
Lavera sits above the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table, performing strongly in environmental reporting, organic credentials, and vegan product verification, though it receives middling scores for animal welfare and public record criticisms. The brand holds Ethical Innovator Status. Applying for Ethical Accreditation from The GOOD Shopping Guide could offer Lavera a valuable route to further demonstrate its ethical credentials to consumers.
Is Lush an ethical shampoo and conditioner brand?
Lush sits above the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table, performing positively in environmental reporting, animal welfare, and vegan product verification, though it falls short in organic credentials and has attracted public record criticisms. The brand carries Ethical Innovator Status. Should Lush apply for Ethical Accreditation from The GOOD Shopping Guide, this could further demonstrate its ethical commitment to consumers.
Is Cantu an ethical shampoo and conditioner brand?
Cantu falls below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. The brand shows positive performance in fossil fuel policy and marketing practices, but receives middling scores for animal welfare and vegan product verification, and falls short in environmental reporting and organic credentials. Those seeking more ethical shampoo alternatives can find better-rated brands on the Shampoo and Conditioner Ethical Ratings Table.
Is Alberto Balsam an ethical shampoo and conditioner brand?
Alberto Balsam falls below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. The brand shows positive performance in fossil fuel policy and marketing practices, but receives a middling score for animal welfare, and falls short in environmental reporting, organic credentials, and vegan product verification. Consumers can find shampoo and conditioner brands that meet the ethical benchmark on the Shampoo and Conditioner Ethical Ratings Table.
Is Palmers an ethical shampoo and conditioner brand?
Palmers falls below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. While the brand demonstrates positive fossil fuel and marketing practices, it receives middling scores for environmental reporting, animal welfare, vegan product verification, and public record criticisms, and falls short in organic credentials. More highly rated shampoo and conditioner brands can be found on the Shampoo and Conditioner Ethical Ratings Table.
Is VO5 an ethical shampoo and conditioner brand?
VO5 falls below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. The brand shows positive performance in fossil fuel policy and marketing practices, but receives a middling score for animal welfare and falls short in environmental reporting, organic credentials, and vegan product verification. Better-rated alternatives can be found on the Shampoo and Conditioner Ethical Ratings Table.
Is Charles Worthington an ethical shampoo and conditioner brand?
Charles Worthington falls below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. The brand performs well in environmental reporting, fossil fuel policy, and marketing practices, but receives middling scores for animal welfare and vegan product verification, and falls short in organic credentials and public record criticisms. Shoppers can find more ethical shampoo and conditioner brands on the Shampoo and Conditioner Ethical Ratings Table.
Is Paul Mitchell an ethical shampoo and conditioner brand?
Paul Mitchell falls below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. The brand shows positive performance in environmental reporting, fossil fuel policy, and marketing practices, but receives a middling score for animal welfare, and falls short in organic credentials, vegan product verification, and public record criticisms. More ethical shampoo alternatives can be found on the Shampoo and Conditioner Ethical Ratings Table.
Is Avalon Organics an ethical shampoo and conditioner brand?
Avalon Organics falls below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. While the brand performs positively in environmental reporting and animal welfare, it falls short in organic credentials and genetic modification, and has attracted public record criticisms. Those seeking more ethical shampoo alternatives can find higher-rated brands on the Shampoo and Conditioner Ethical Ratings Table.
Is JĀSŌN an ethical shampoo and conditioner brand?
JĀSŌN falls below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. The brand shows positive performance in environmental reporting and animal welfare, but falls short in organic credentials and genetic modification, and has attracted public record criticisms, with a middling rating for vegan product verification. Shoppers can find shampoo and conditioner brands that reach the ethical benchmark on the Shampoo and Conditioner Ethical Ratings Table.
Is John Frieda an ethical shampoo and conditioner brand?
John Frieda falls below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. While the brand demonstrates positive environmental reporting, fossil fuel policy, and marketing practices, it falls short in organic credentials, animal welfare, vegan product verification, and public record criticisms. More ethical shampoo and conditioner brands that meet the benchmark can be found on the Shampoo and Conditioner Ethical Ratings Table.
Is L'Occitane an ethical shampoo and conditioner brand?
L’Occitane falls below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. The brand performs well in environmental reporting and marketing practices, but receives middling scores for fossil fuel policy and vegan product verification, and falls short in organic credentials, animal welfare, and public record criticisms. Those seeking more ethical shampoo and conditioner options can find higher-rated brands on the Shampoo and Conditioner Ethical Ratings Table.
Is Vosene an ethical shampoo and conditioner brand?
Vosene falls below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. The brand shows positive performance in fossil fuel policy and marketing practices, but receives a middling score for animal welfare, and falls short in environmental reporting, organic credentials, vegan product verification, and public record criticisms. Consumers can find more ethical shampoo and conditioner alternatives on the Shampoo and Conditioner Ethical Ratings Table.
Is Aussie an ethical shampoo and conditioner brand?
Aussie falls below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. The brand shows positive performance in environmental reporting and fossil fuel policy, but receives a middling score for vegan product verification, and falls short in organic credentials, animal welfare, marketing practices, political donations, and public record criticisms. Those seeking more ethical alternatives can find higher-rated brands on the Shampoo and Conditioner Ethical Ratings Table.
Is OUAI an ethical shampoo and conditioner brand?
OUAI falls below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. While the brand demonstrates positive environmental reporting and fossil fuel policy, it receives a middling score for vegan product verification, and falls short in organic credentials, animal welfare, marketing practices, political donations, and public record criticisms. Consumers seeking more ethical shampoo options can find better-rated brands on the Shampoo and Conditioner Ethical Ratings Table.
Is Head & Shoulders an ethical shampoo and conditioner brand?
Head & Shoulders falls below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. The brand demonstrates positive environmental reporting and fossil fuel policy, but falls short in organic credentials, animal welfare, vegan product verification, marketing practices, political donations, and public record criticisms. Shoppers can find shampoo and conditioner brands that meet the ethical benchmark on the Shampoo and Conditioner Ethical Ratings Table.
Is Herbal Essences an ethical shampoo and conditioner brand?
Herbal Essences falls below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. While the brand shows positive environmental reporting and fossil fuel policy, it falls short in organic credentials, animal welfare, vegan product verification, marketing practices, political donations, and public record criticisms. Those seeking more ethical shampoo and conditioner brands can explore better-rated alternatives on the Shampoo and Conditioner Ethical Ratings Table.
Is Pantene an ethical shampoo and conditioner brand?
Pantene falls below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. The brand shows some positive performance in environmental reporting and fossil fuel policy, but falls short in organic credentials, animal welfare, vegan product verification, marketing practices, political donations, and public record criticisms. Consumers seeking more ethical shampoo and conditioner options can find better-rated brands on the Shampoo and Conditioner Ethical Ratings Table.
Is Elvive an ethical shampoo and conditioner brand?
Elvive falls below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. The brand shows positive performance in environmental reporting, but receives a middling score for fossil fuel policy, and falls short in organic credentials, animal welfare, vegan product verification, marketing practices, political donations, and public record criticisms. More ethical shampoo alternatives can be found on the Shampoo and Conditioner Ethical Ratings Table.
Is Garnier an ethical shampoo and conditioner brand?
Garnier falls below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. While the brand demonstrates positive environmental reporting, it receives a middling score for fossil fuel policy, and falls short in organic credentials, animal welfare, vegan product verification, marketing practices, political donations, and public record criticisms. Shoppers seeking ethical shampoo alternatives can find higher-rated brands on the Shampoo and Conditioner Ethical Ratings Table.
Is Kérastase an ethical shampoo and conditioner brand?
Kérastase falls below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. The brand performs positively in environmental reporting, but receives a middling score for fossil fuel policy, and falls short in organic credentials, animal welfare, vegan product verification, marketing practices, political donations, and public record criticisms. Those seeking more ethical hair care options can find better-rated brands on the Shampoo and Conditioner Ethical Ratings Table.
Is L'Oréal Professionnel an ethical shampoo and conditioner brand?
L’Oréal Professionnel falls below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. Whilst the brand shows positive environmental reporting, it receives a middling score for fossil fuel policy, and falls short in organic credentials, animal welfare, vegan product verification, marketing practices, political donations, and public record criticisms. Consumers can find more ethical shampoo and conditioner brands on the Shampoo and Conditioner Ethical Ratings Table.
Is Redken an ethical shampoo and conditioner brand?
Redken falls below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. The brand shows positive environmental reporting, but receives a middling score for fossil fuel policy, and falls short in organic credentials, animal welfare, vegan product verification, marketing practices, political donations, and public record criticisms. More ethical shampoo and conditioner alternatives can be found on the Shampoo and Conditioner Ethical Ratings Table.
Is Aveda an ethical shampoo and conditioner brand?
Aveda falls below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. The brand shows positive environmental reporting, but receives middling scores for fossil fuel policy and vegan product verification, and falls short in organic credentials, genetic modification, animal welfare, marketing practices, political donations, and public record criticisms. Shoppers can find more ethical shampoo alternatives on the Shampoo and Conditioner Ethical Ratings Table.
Is Neutrogena an ethical shampoo and conditioner brand?
Neutrogena falls below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. The brand receives middling scores for environmental reporting and fossil fuel policy, and falls short in organic credentials, animal welfare, vegan product verification, marketing practices, political donations, and public record criticisms. Those seeking more ethical shampoo and conditioner options can find higher-rated brands on the Shampoo and Conditioner Ethical Ratings Table.
Is OGX an ethical shampoo and conditioner brand?
OGX falls below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. The brand receives middling scores for environmental reporting and fossil fuel policy, and falls short in organic credentials, animal welfare, vegan product verification, marketing practices, political donations, and public record criticisms. More ethical shampoo and conditioner brands can be found on the Shampoo and Conditioner Ethical Ratings Table.
Is Alterna an ethical shampoo and conditioner brand?
Alterna falls below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. The brand shows some positive performance in environmental reporting and marketing practices, but falls short in organic credentials, fossil fuel policy, genetic modification, animal welfare, political donations, and public record criticisms. Those seeking shampoo and conditioner brands that meet the ethical benchmark can find better-rated alternatives on the Shampoo and Conditioner Ethical Ratings Table.
Is Schwarzkopf an ethical shampoo and conditioner brand?
Schwarzkopf falls below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. While the brand demonstrates positive environmental reporting and marketing practices, it falls short in organic credentials, fossil fuel policy, genetic modification, animal welfare, political donations, and public record criticisms. Consumers seeking shampoo and conditioner brands that reach the ethical benchmark can find more ethical alternatives on the Shampoo and Conditioner Ethical Ratings Table.
Is Dove an ethical shampoo and conditioner brand?
Dove falls below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. The brand shows positive environmental reporting, but receives a middling score for fossil fuel policy, and falls short in organic credentials, genetic modification, animal welfare, vegan product verification, marketing practices, political donations, and public record criticisms. More ethical shampoo alternatives can be found on the Shampoo and Conditioner Ethical Ratings Table.
Is TRESemmé an ethical shampoo and conditioner brand?
TRESemmé falls below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. Whilst the brand demonstrates positive environmental reporting, it receives a middling score for fossil fuel policy, and falls short in organic credentials, genetic modification, animal welfare, vegan product verification, marketing practices, political donations, and public record criticisms. Better-rated shampoo brands can be found on the Shampoo and Conditioner Ethical Ratings Table.
Is Wella an ethical shampoo and conditioner brand?
Wella falls well below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. The brand shows positive marketing practices, but receives a middling environmental reporting score, and falls short in organic credentials, fossil fuel policy, genetic modification, animal welfare, vegan product verification, political donations, and public record criticisms. Those seeking ethical shampoo alternatives can find better-rated brands on the Shampoo and Conditioner Ethical Ratings Table.Wella falls well below the benchmark on The GOOD Shopping Guide’s Shampoo and Conditioner Ethical Ratings Table. The brand shows positive marketing practices, but receives a middling environmental reporting score, and falls short in organic credentials, fossil fuel policy, genetic modification, animal welfare, vegan product verification, political donations, and public record criticisms. Those seeking ethical shampoo alternatives can find better-rated brands on the Shampoo and Conditioner Ethical Ratings Table.
How does The GOOD Shopping Guide's Ethical Accreditation complement other accreditations?
The GOOD Shopping Guide doesn’t replace existing certifications, it ensures your ethical credentials are clearly recognised so they are trusted by consumers. By appearing in our comparison tables, your brand reaches an audience that is actively seeking genuinely ethical options, while also being referenced by Google and AI search tools to enhance credibility and discoverability.
How is The GOOD Shopping Guide's Ethical Accreditation different from other accreditations?
Unlike many accreditations that focus mainly on compliance or internal audits, The GOOD Shopping Guide provides scored, research-led assessments across environment, people and animals. Our tables are consumer-facing and freely accessible, making it easy for shoppers and AI tools to compare brands based on verified performance, not just promises.
How does The GOOD Shopping Guide choose who is eligible for accreditation?
The GOOD Shopping Guide audits brands for their ethical impact across a variety of criteria in the human, animal and environment categories. We research the records of brands and their parent companies, and rate them across those criteria. If they are found to be above our benchmark, they are eligible to apply for Ethical Accreditation.
How can I apply for Ethical Accreditation?
You can apply for Ethical Accreditation if your brand is assessed as above our benchmark. Click on this link to fill out our online form, and our researchers will assess your brand’s viability for Ethical Accreditation.