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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is AloeDent?

AloeDent is included in The Good Shopping Guide‘s Toothpaste Ethical Ratings Table. AloeDent has yet to meet our ethical standards, but we believe that in the future, the brand will make the necessary changes to function as a more ethical organisation. AloeDent might increase consumer trust by applying for Ethical Accreditation, which would include a more complete examination of the brand, and suggestions for ethical development.

More information on the Importance of ethical toothpaste may be found in The Good Shopping Guide to Ethical Plastic-free Toothpaste. Then, our Toothpaste Ethical Ratings Table can be used to compare it with other brands.

What does AloeDent do?

AloeDent is a range of natural toothpastes that help to soothe gums and ensure fresh breath with natural defence whilst being packed full of natural ingredients. As well as toothpaste AloeDent also sells a fresh breath spray and mouthwash. AloeDent is made by Optima Consumer health Ltd and is also a part of Dr Organic Group Ltd.

For which criteria does AloeDent perform poorly?

AloeDent received a low rating for its Environmental Report, Organic and Vegetarian products. The brand has a short ‘about’ page but this is not good enough for a medium sized company. Dr Organic is not Organic certified and explains in the FAQ section of the website why this is the case.

Dr Organic also has an ATP which confirms that neither it or Optima test products on animals but it has no FCOD so earns a middle rating.

In what areas does AloeDent score well for its ethics?

AloeDent receives a high score for its use of Genetically Modified Ingredients, Nuclear Power issues, Political Donations, Armaments, Irresponsible Marketing and Public Record Criticisms.

How can AloeDent improve its ethical rating?

The Ethical rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate.

AloeDent might apply for Ethical Accreditation for more detailed guidance on how to improve.

AloeDent may improve its rating and fulfil our fundamental ethical requirements by releasing a more detailed Environmental report including a range of targets and evidence on progress, as well as looking into obtaining an FCOD to prove that the brand’s products are not tested on animals.

Why not check out The Good Shopping Guide‘s Ethical Accreditation if you work for or with a Toothpaste company that places ethics high on its priority list? This ethical accreditation has already benefited the brand Green People.

Contact us to learn more, or complete our short form for an initial evaluation.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating