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Ethical brand ratings and accreditation since 2001

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Doctor Agon

How ethical is Doctor Agon?

Doctor Agon, a sustainable vitamins and supplements brand owned by Wad Lab, is one of The Good Shopping Guide’s top-rated ethical brands. 

The brand receives an excellent Good Shopping Guide ethical score of 92 in our Ethical Vitamins Ratings Table and therefore successfully passes our ethical benchmark.

We encourage other companies in the Vitamin sector to follow Doctor Agon’s example and adopt more ethical policies and practices.

In which areas does Doctor Agon perform well?

Doctor Agon performs well across several ethical criteria, especially in our Animals category. 

As a cruelty-free and vegan brand, Doctor Agon receives a top rating for the Animal Welfare and Vegetarian/Vegan categories of our research. This is due to the fact that the brand is certified by The Vegan Society, which not only confirms its products are vegan but also rules out animal testing.

What makes Doctor Agon so sustainable?

Doctor Agon has a wide range of sustainable initiatives that further the brand’s ethical status. Being a vegan brand is especially important in the Vitamin sector, as many animal products, such as gelatin, are typically used in vitamins and supplements.

Additionally, Doctor Agon has a clear ethical purpose behind its business. The brand was set up to provide healthy, ethical supplements for E-Sports players, helping to improve their mental wellbeing and reduce stress. 

How did Doctor Agon attain Ethical Accreditation? 

Doctor Agon has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. Doctor Agon is subject to an annual review to ensure the company maintains high ethical standards.

As a result, Doctor Agon is permitted to use our Good Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise Doctor Agon as an ethical brand.

Ethical performance in category


GSG score


GSG category benchmark


Awarded Ethical Accreditation

Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare


  • Vegetarian/Vegan



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating