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Ethical brand ratings and accreditation since 2001

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Honesty

How ethical is Honesty?

Honesty, sustainable skincare, cosmetics and haircare brand, is one of The Good Shopping Guide’s top-rated ethical brands. 

The brand receives an excellent Good Shopping Guide ethical score of 92 in our Ethical Skincare Ratings Table and successfully passes our ethical benchmark.

We encourage other companies in the Skincare sector to follow Honesty’s example and adopt more ethical policies and practices.

In which areas does Honesty perform well? 

Honesty performs well across a range of ethical criteria within our assessment. For instance, Honesty receives 100% in the Animals category, which includes the Animal Welfare and Vegetarian/Vegan criteria. 

Honesty receives a top rating for Animal Welfare as the brand is certified by Cruelty-Free International, which verifies that the brand does not conduct animal testing. 

Additionally, as Honesty has products certified by The Vegan Society, the brand receives a top rating for the Vegetarian/Vegan category.

What makes Honesty so sustainable? 

Honesty has many sustainable initiatives that further the brand’s ethical status. Honesty manufactures a wide selection of ethical skin and hair products, all of which are suitable for vegetarians and vegans. 

Honesty features in Naturewatch Foundation’s Compassionate Shopping Guide, which only endorses brands that are completely cruelty-free.

The Honesty website also offers sustainable products from other brands, which helps promote ethical products to its consumers. 

How did Honesty attain Ethical Accreditation?

Honesty has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. Honesty is subject to an annual review to ensure the company maintains high ethical standards.

As a result, Honesty is permitted to use our Good Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise Honesty as an ethical brand.

Ethical performance in category

0

GSG score

92
70

GSG category benchmark

100

Awarded Ethical Accreditation

Ethical Rating

Environment

  • Environmental Report

    Good

  • Genetic Modification

    Good

  • Organic

    Poor

  • Nuclear Power

    Good

Animal

  • Animal Welfare

    Good

  • Vegetarian/Vegan

    Good

People

  • Armaments

    Good

  • Irresponsible Marketing

    Good

  • Political Donations

    Good

Other

  • Ethical Accreditation

    Good

  • Public Record Criticisms

    Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating