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Ethical brand ratings and accreditation since 2001

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UK General Insurance

How ethical and sustainable is UK General Insurance? 

UK General Insurance is listed in the Ethical Insurance Ratings Table of The Good Shopping Guide. You can use our Ethical Insurance Rating Table to compare UK General Insurance to other insurance companies for the ethical issues you care most about. This UK insurance brand has yet to fulfil our ethical requirements to meet our Ethical Benchmark, but we hope that the brand will make the necessary changes to its business practices in the future to operate as a more ethical insurance company.

UK General Insurance may boost customer and investor trust by seeking Ethical Accreditation from The Good Shopping Guide, which would entail a more detailed investigation and suggestions for ethical and sustainable development.

The Good Shopping Guide to Ethical Insurance Companies has more details on the value of ethical insurance.

The History of UK General Insurance

UK General Insurance was purchased by Primary Group in 2002 but was then sold again to private equity firm J C Flowers in 2017. The Primary Group re-acquired the brand in 2020. The company offers a range of business and personal insurance.

For which criteria does UK General Insurance perform poorly? 

UK General Insurance received a low rating for its lack of an Environmental Report; a brand of this size would be expected to include its sustainability goals and efforts in its Environmental Report. This causes the brand to receive a low rating for the Environmental Report, Carbon Disclosure and Reduction Targets research criteria. The brand also has no Responsible Investment Policy, earning it a low rating in this research criteria also.

In what areas does UK General Insurance score well for its ethics?

UK General Insurance scores highly within the categories of Environmental Destruction, Irresponsible Lending, Political Donations and other Ethical Criticisms. The brand has no links to any of these issues found from publicly-available research sources.

How can UK General Insurance improve its Ethical Rating?

The Ethical Rating of a brand is categorised into three research criteria by The Good Shopping Guide: the Environment, People, and Animals. UK General Insurance might apply for Ethical Accreditation for more detailed guidance on how to improve and work towards being one of the best insurance companies for ethical business conduct and sustainability intentions.

UK General Insurance may improve its rating and fulfil our fundamental ethical requirements by releasing an Environmental Report, including targets and current efforts to prevent environmental damage.

Certification for UK Insurance Companies in CSR, Ethics, and Sustainability

Why not look at The Good Shopping Guide’s Ethical Accreditation if you work for or with an insurance company that values ethics, or if you’re looking for ways to advance your sustainability and CSR efforts? Popular insurance firms like ETA and Aviva have benefited and profited from this prestigious accreditation of ethics and sustainability. For more information, get in touch with us, or start your Ethical Accreditation process by completing our quick initial ethical evaluation form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating