Skip to content

Ethical brand ratings and accreditation since 2001

Back to table

Best in Show

How ethical is Best In Show?

Best In Show is a multi-vitamin product produced by Itch Petcare Ltd, which is featured on our list of the Top 200 Ethical Businesses.

This brand produces other complementary therapies to support your pet’s well-being. Best In Show is a supplement for your cat or dog and includes natural ingredients such as Green Lipped Mussel, turmeric, kelp and spirulina. This 10-in-1 multivitamin powder has a potent combination of ingredients that have been lab-tested and sourced sustainably. From your furry friend’s pearly whites to their coat, from their gut to their heart, from stress reduction to immune system support, this multivitamin supplement benefits pets in ten areas of their health for complete ‘nose-to-tail’ support!

Itch collaborated with UK-based, bronze-awarded IIE renewable energy provider (Investor In the Environment) to create Best in Show. To make Best in Show as environmentally friendly as possible, the ingredients- which have been scientifically verified- are ethically obtained, and the packaging has been carefully researched to make it more sustainable. 

See our Ethical Cat & Dog Food Ratings Table for more information on ethical brands of dog food and sustainable cat food brands.

How did Best In Show attain Ethical Accreditation? 

Itch’s product, Best In Show, has attained Ethical Accreditation from The Good Shopping Guide. This involved both an application process and a full review of this product’s ingredients and production process. Best In Show is subject to an annual review to ensure this product maintains its high ethical standards.

Ethical performance in category


GSG score


GSG category benchmark


Awarded Ethical Accreditation

Ethical Rating


  • Genetic Modification


  • Organic



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Ethical Accreditation


  • Public Record Criticisms


  • Brand/Product Ethics


  • Company Group Rating


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating